The commercial value of the deal was not disclosed.
The rights enable TV3 to screen all 2007 World Cup games involving New Zealand live, including all quarter-finals, semi-finals and the final.
New Zealand will host the 2011 Rugby World Cup while the 2007 tournament will be played in France.
“This is a significant and historical achievement for TV3, and I am delighted our track record as the major free-to-air broadcaster of rugby in New Zealand has been endorsed with this announcement,” said CanWest MediaWorks CEO, Brent Impey.
