Jeremy Nicholds, commercial director, MasterCard Europe, said: "Football is the most popular sport in most of MasterCard's key markets.
"With that in mind, our continuing partnership with UEFA is a powerful platform to build the MasterCard brand among the existing 350 million MasterCard cardholders in Europe, while also creating preference with potential customers.
"In addition, sponsorship gives us the unique ability to offer our 25,000 member financial institutions exclusive access to football assets to help them create business-building programmes to drive card acquisition, activation and usage."
The UEFA Champions League and the UEFA European Championship are now ranked among the biggest sporting competitions in the world, with nearly 50 per cent of the audience for the UEFA Champions League 2004/5 season coming from outside Europe.
"As a global brand with a strong European heritage, the truly international interest in UEFA's competitions means that they are perfectly aligned to our business", said Nicholds.
MasterCard has been a sponsor of the European Championship since 1992 and the Champions League since 1994.
Under the renewed deal, MasterCard will have exclusive rights within the Payment Services category.
The package also includes rights to other UEFA properties, including the Women's European Championship, the U-21 European Championship and the Futsal European Championship.
