SportBusiness.com

BBC SCORES CLUB WORLD CHAMPIONSHIP

iSe International Sports and Entertainment AG has agreed a deal with UK public broadcaster the BBC for coverage of the FIFA Club World Championship TOYOTA Cup Japan 2005 and 2006.

The BBC was awarded exclusive rights for all forms of television as well as non-exclusive radio rights in the UK.

The terms of the deal were not disclosed.

iSe has also reached an agreement with Fox Sports International for exclusive rights in all of the Americas, covering up to 45 territories (excluding Brazil, Argentina and Costa Rica).

Fox Soccer Channel and Fox Sports en Espanol will broadcast all matches in the USA and the Caribbean. In Mexico, as well as Central and South America, the matches will be televised by Fox Sports Latin America.

Sports marketing company iSe was appointed by Dentsu to market and deliver the television rights for the Club World Championship.

Dentsu, a long-term partner for FIFA, is acting as executive event producer of the tournaments for both this year and next.

iSe AG is a joint venture between Dentsu Inc. from Japan, the largest single advertising agency in the world, and Publicis Groupe S.A. from France, the fourth largest communications group in the world.