SportBusiness.com

ZEE LANDS INDIAN TEST SERIES

The Board of Cricket Control of India (BCCI) has awarded cable and satellite rights to Zee Sports for the three-match Test series between India and Sri Lanka.

Zee Sports, the first Indian private sports channel, will telecast all the three matches live.

Himanshu Mody, business head Zee Sports, said: “In an open and transparent meeting with the BCCI, in which all bidders were present, we managed to secure the rights for the series. Acquiring the rights is an assertion of our commitment to provide exciting cricket to viewers in India.”

Cricket CafC) will present the pre- and post-analysis of the match.

SportsCafe, Zee Sports daily news programme, will present the daily highlights and analysis.