IMG has signed a rights representation deal with Swedish Premiership football club, MalmC6 FF.
The parties say the 13-year agreement (2006-2018) should enable construction of a new stadium.
IMG says it will allocate a number of employees that will work full-time, together with the club, in all marketing and sales-related activities.
"This partnership is in line with our European strategy to further excel and expand our football team representation business", says Christian Pirzer, IMG senior vice president, head of business development Europe, IMG.
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