AT&T will be the official telecommunications partner of the US Olympic Team for the 2006 Winter Olympics in Torino, Italy, and the 2008 Olympics in Beijing, supplying financial support, products and services.
It means a return to a major sports sponsorship that the old AT&T Corp. recently discontinued after a 20-year run.
The company was formed this month after SBC Communications Inc.'s $16billion purchase of AT&T Corp. of Bedminster, N.J.
AT&T is one of only six partner-level sponsors for the US Olympic Team, the highest level of sponsorship on offer. Others include Anheuser Busch, General Motors and Home Depot.
The sponsorship is part of AT&T's advertising and promotional campaign to let consumers and businesses worldwide know about the merger and the company's new, larger scope, reports the San Antonio Express.
Partner-level sponsorships typically carry a price tag of at least $10million and can include millions in additional advertising expenses.
