SportBusiness.com

RED LION TEAMS UP WITH PANTHERS

Red Lion, a management, marketing, and sponsorship consultancy, has signed a deal with Australian NRL side Penrith Panthers.

It will provide the Panthers with consultation, identification and sponsorship acquisition services for 2006.

"This partnership now provides top-end companies with more dynamic, effective and high-profile marketing opportunities in one of Australia’s largest, fastest-growing and most lucrative markets,” says Shannon Donato, business and development manager for the Panthers.

The club has 14 amalgamated licensed clubs throughout New South Wales and boasts the largest population and geographical size of all Sydney NRL clubs.