The alliances are designed to enable Venue Solutions to provide state-of-the-art systems to venues ranging from stadia, retail outlets and theme parks.
Dominic Berger, managing director of UK-based Venue Solutions, said: “Our core focus is to provide our clients with the best tools available to help them improve business efficiencies, customer satisfaction, loyalty and revenue.”
Working alongside Sony, Venue Solutions will integrate and deploy hardware and software, from CCTV to content management and display technologies.
With access to Sony R&D, the company will look to advise clients about current and emerging technologies. This association will not only allow the use of Sony technology, but Venue Solutions will be able to incorporate the term “powered by Sony” in any of its communications and literature associated with Sony product.
The company also signed an exclusive international partner agreement with Pivotal to customise its CRM software for clients in the venue management business. The integrated venue management software suite – VenueCast – allows clients to manage and monitor up-to-date information on its customers.
