The soft drink company's commitment, which starts from 2007, is in the product category of 'non-alcoholic beverages' and is thought to be worth around $500million.
It covers all FIFA competitions, including four World Cups as well as the governing body’s development initiatives and special events.
At the same time, Coca-Cola becomes the fourth blue-chip corporation after adidas, Hyundai and Sony to join FIFA’s new top tier of sponsors for the 2007-2014 rights period.
The remaining two FIFA Partners are due to be announced soon.
“This agreement teams us up with one of world football’s leading advocates in a long-lasting relationship that bears witness to the enduring appeal of football,” said FIFA president Blatter. “We are greatly indebted to Coca-Cola for their unstinting support of football and for sharing our vision of making the game transcend gender, age, race and socioeconomic status.”
“This recommitment by Coca-Cola to the world’s most popular sport and its fans affords us new opportunities to bring people closer together through football,” said Coca-Cola chairman and CEO Isdell.
Coca-Cola has been an official sponsor of FIFA’s flagship event since 1978, but its association with the game dates back to 1950 when it began supporting local organising committees at the FIFA World CupB.
