SportBusiness.com

NEW PLANS TO REVAMP DOUBLES

The men's tennis tour is to introduce changes to doubles in 2006 designed to make it a more attractive and vital part of the circuit.

The new format agreed by the ATP, the governing body for men's professional tennis, will produce matches of predictable length and unique scoring features aimed at providing for better scheduling and more showcasing on feature courts.

There will also be more emphasis on promotion and marketing, in a bid to make this version of the game more appealing to broadcasters and sponsors. It is also hoped the changes will attract more singles players.

ATP and ATP Challenger doubles matches will use a scoring format featuring two sets to 6 (tie-break at 6:6), no-ad games, and a match tie-break (first to 10 points, win by two) at one-set all.

Entries starting next year will be based on a player’s best ATP ranking, either singles or doubles, similar to practices used at the Grand Slams and ATP Challengers, providing both singles and doubles players of equal ability to enter doubles draws.

Additionally, promotional initiatives will be funded and implemented by the doubles players, ATP and ATP tournaments, and the tournaments now will feature more doubles matches on show courts.

“The Board strongly believes that doubles should be celebrated as an integral aspect of the sport, and feels the changes will provide an opportunity for it to be seen and enjoyed more by a broader range of tennis fans,” the ATP Board said in a statement. “We want to promote and market the differences in the doubles game - its speed, athleticism, touch and teamwork.”

Two controversial aspects of previously approved changes were rejected. These were shortened sets not using traditional scoring from the Official Rules of Tennis, and an entry ranking to have been introduced in 2008 reserving the overwhelming majority of doubles entries to players in the singles draws.

“The Board recognises that the scoring format change may not initially be a popular decision with some players, fans, traditionalists and members of the media,” said ATP chairman Etienne de Villiers.

“We recognise that we’re making a bold move with the scoring format, but it is a considered change that we feel will broaden the appeal of doubles. It is a work in progress. We will continue to innovate and make adjustments if necessary.”