The conference - from December 6 to 7 - aims to walk delegates through developing a computer game for their sports properties, brands and characters.
It will focus on how to penetrate this market, which looks set for further expansion via next generation platforms i.e. Mobile Gaming.
It brings together brand owners, property creators, game developers, new media legal experts and industry thinkers.
Confirmed attendees include: The Rugby Football League, Sony Computer Entertainment Europe, Eidos, Codemasters, Coolabi, Selatra, Giant Entertainment, Aardman Animations, Infospace and Century Fox - Fox Mobile .
It will include a session from Ardi Kolah on 'Maximising the Value of Licensing and Merchandising for Sports Properties'.
Those interested can register at http://www.games-licensing.com/register.shtml, call +44 (0) 20 7375 7162, email ravi@games-licensing.com or fax a registration form to +44 (0) 20 7375 7576.
