SportBusiness.com

ATP SERVES UP PODCASTS

Fans can tune in to a daily audio wrap of the latest action from Tennis Masters Cup in Shanghai after the ATP launched its exclusive 'ServeCast' service.

It includes all the day's highlights and player interviews from the elite eight-man and eight-team championship, which runs through Sunday, November 20.

ATP advanced media director Philippe Dore said: "Tennis fans are hungry for rich multimedia content and our unique access to players and tournaments allows us to deliver exactly that to fans, who now can access the content at a time and place of their choosing via their iPods or other MP3 devices.

“We're committed to being an innovative content provider and, through our flagship ATPtennis.com, we will continue to add value to the world's No. 1 year-round online tennis destination."