SportBusiness.com

NBA INCREASES REACH

The NBA’s 2005-06 season will reach an all-time high 215 countries and territories through 164 international broadcasters in 43 languages.

This season, more than 800 games will be distributed internationally and more than 44,000 hours of programming will be delivered to broadcasters around the world.

NBA TV, the league’s 24-hour television network, will be distributed to 41 countries, including Hong Kong, Turkey, Russia and Qatar. Heading into its sixth season, NBA TV features a live NBA game every night, classic NBA programming, behind-the-scenes specials and feature programmes.

The broadcasts include eight new deals in China that brings the total number of Chinese broadcasters to 24. This group is a combination of national and local broadcasters.

Other new NBA broadcasters include TVE (Spain), Sportitalia (Italy), LNK (Lithuania), MCTV (Uruguay), AZN Television (US) and Cable Bahamas (Bahamas).

NBA games and programming now reach the native countries and territories of all the league’s international players.