Sponsorship agency Prism has secured a renewed commitment from Shell Brands International AG to provide global sponsorship PR services for its partnership with Ferrari.
Prism, part of the WPP Group and a Shell agency partner since 2000, will continue its collaboration through 2008.
The agency has helped Shell's relationship with Ferrari both in motorsport and in road cars, in a relationship that extends beyond a typical sponsorship.
Prism will manage the account from its Formula One centre of excellence in Guildford, England.
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