SportBusiness.com

EUROSPORT APPOINTS TOURING CAR VP

George Bolos has been appointed by Eurosport as vice president, marketing and sales, for the FIA World Touring Car Championship (WTCC).

Eurosport recently became the 100 per cent shareholder in Kigema Sport Organisation Ltd. (KSO), the company in charge of organising and promoting the FIA WTCC.

Bolos was general manager in charge of marketing, ticketing, torch relay, spectators and services for Athens 2004.

Previously he has held various CEO positions in Greece and Cyprus for Continent, a French leader in the retail business, and Pepsico Inc.

The championship is one of the three FIA-sanctioned car world championships, alongside Formula One and Rally.

The 10 FIA WTCC events are being held over three continents and televised by 100 TV stations worldwide. Registered manufacturers competing in the competition are Alfa Romeo, BMW, Chevrolet, Ford and SEAT.