The contract was awarded by Sheikh Ahmad Al-Fahad Al-Sabah, president of the Olympic Council of Asia (OCA), which has entrusted the Dubai-based sports agency with the Games for a second time.
PSM has been handling the marketing and television broadcast rights of the inaugural Indoor Asian Games event, which will be held in Bangkok, Thailand, from next week.
The agency is also a partner with Dentsu as the marketing agents for the 15th Asian Games to be held in Doha next year. Its role, on behalf of the OCA, includes the advertising and public relations for the Games.
PSM also handles some of Dubai’s premier sporting events, including the operations, logistics and public relations for the Emirates Airline Dubai Rugby Sevens, and public relations for the Dubai Duty Free Tennis Championships.
