At next year’s event RPMC will be responsible for engaging and managing McDonald’s competition and lucky draw winners selected from restaurant promotions and employees.
It will co-ordinate the logistics for the ‘Player Escort Programme’ which will see 1,408 competition winners aged six- to 10-years-old (plus parents and guardians) from across the globe given the opportunity to run on to the pitch with their sporting heroes.
The company has also used its logistics, project management and internal communications expertise to develop a password protected intranet site that will allow McDonald’s all over the world to request tickets, develop itineraries and create their own bespoke travel and hospitality programmes for customer and corporate guests.
Says Andy McMorran, European MD of RPMC: “McDonald’s has truly made the Player Escort programme their own – it is not simply a branded ‘event’, it’s a brand experience in its own right.”
