In addition to its work in Formula One, Momentum has activated sponsorship programmes for Coca-Cola in Nascar, Buick in Golf and American Express in tennis.
Armstrong will talk about how Formula One teams can make themselves more appealing to global brands.
Joining Armstrong at the conference will be delegates from all sectors of Formula One. Team principals such as Flavio Briatore and Nick Fry, sponsorship agents such as Werner Heinz , driver managers such as Enrico Zanarini and drivers such as David Coulthard are attending the two-day conference and exhibition in Monaco on November 16-17.
Alongside them will be some of the biggest names in global sponsorship.
Allianz, AMD, British American Tobacco, BMW, Credit Suisse, Diageo,
Emirates, Foster's, Panasonic, Petronas, SAP, Ford, Siemens and Sony are just some of the companies sending delegates.
All delegates will have access to a Delegate Lounge, hosted by Formula One sponsor Foster's. They will also be an invitation to the Champagne Cocktail Reception at the Columbus Hotel.
Formula One boss Bernie Ecclestone said: "I'm very pleased to offer my support to the Formula One Sponsorship Forum. The event is set to be an exciting addition to the commercial value of Formula One"
The forum will be chaired by Julian Jakobi, deputy chairman of CSS Stellar plc, who has spent more than 20 years at the forefront of Formula One.
There will be two keynote conference sessions given by globally recognised industry leaders and 40 seminars taking place throughout the two-day period, chaired by well-known experts across a range of different sectors.
There will also be a 1,000-sqm exhibition and demonstration area to show off the very latest equipment, techniques, solutions and advances.
To find out more, contact the organisers at:
Formula One Sponsorship Forum 2005, IM2 Events GmbH, Bleichemattstrasse,
9, 5600 Lenzburg, Switzerland, European Sales: 00 351 91 840 4041, Fax: 0044 207 900 1547,
Email: simon@im2events.com
Web: http://www.f1sponsorshipforum.com/www.f1sponsorshipforum.com
Web: http://www.im2events.com/www.im2events.com
