The results of the Olswang Convergence Consumer Survey and Summit 2005 reveal that, despite the increasing number of mobile phones available with multi-media functions and the attention being given to mobile TV, consumers are significantly more likely to use home computers than mobile phones to consume multi-media content.
The survey does, however, show people want to watch short content like sport, news and music videos on mobile phones.
It predicts that media hungry consumers will favour the home computer over the mobile phone in the quest for a digital lifestyle.
Consumers are said to have been put off mobile TV because they believe they will need to buy a new phone to view content. They also believe the phone will be too expensive and that the picture and sound quality will not be good enough.
Given that mobile TV is most likely to be consumed for short periods of time, often while consumers are on the move, unedited short-form content has most appeal.
Some 51 per cent of current users opt to watch music videos with 40 per cent watching news and sport.
