The new deal extends the league’s partnership with Coors to 11 years, five with its Worthington brand and six with Carling.
The final is due to be played at the new Wembley Stadium from next season onwards.
Football League chairman Lord Mawhinney said: “This new agreement provides a further boost to a competition that is already in very good health. Financially, it delivers a significant increase in value of more than 30 per cent on the existing deal.
Mawhinney added that “crowds are up by almost 50 per cent over the last four seasons”.
Martin Coyle, head of sponsorship at Coors Brewers, said: “Respect for the Carling Cup has gone from strength to strength over the past couple of seasons: fans love it and clubs relish the chance of the first major piece of silverware of the season and the associated ticket into European competition."
Each season the competition generates more than £40million of revenue, of which more than half stays within The Football League.
The new agreement takes Carling’s commitment to UK football beyond £30million.






