Aviva, the international savings, investments and insurance group, has appointed Karen Earl Sponsorship to manage its sponsorship of Dee Caffari in ‘The Aviva Challenge’.
Caffari is bidding to sail solo, non-stop around the world against the prevailing winds and currents.
Karen Earl Sponsorship’s role is to manage the sponsorship activation and implement the PR programme supporting the sponsorship.
Aviva has chosen to sponsor this challenge as part of its 'Forward thinking' marketing campaign, which celebrates “the benefits of thinking and behaving in a progressive way”.
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