SportBusiness.com

SKY PROMOTES MOBILE OFFERING

Sky Mobile TV will be offering horseracing and cricket fans free coverage on 3G phones until January 31, 2006.

The offering is available to Vodafone live! with 3G customers, which currently number more than 250,000,

They will have access to UK and Irish racing delivered by dedicated horseracing channel At The Races, as well as live coverage of the England cricket team's tour to Pakistan.

Sky Mobile TV will offer a choice of channels, including 24-hour news channels, sport, entertainment and documentary programmes for Vodafone live! with 3G customers.

From February 2006 customers will be charged £5 per month for each of the Sky Mobile TV packages to which they subscribe.