The new 33x30’ series includes action from the best motor sport events around the world and behind-the-scenes profiles and features, with an emphasis on the "glamour and lifestyle" associated with fast cars and bikes.
Martini World Circuit is being produced by UK sports producer Sunset + Vine, the responsible for Channel 4's highly acclaimed cricket coverage, as well as the world’s longest running sports magazine programme, Gillette World Sport.
The programee is being exclusively distributed by Television Corporation International.
Each show includes highlights of the weeks' races; a weekly countdown of the worlds' most famous drivers on win to race ratios; insights into the world of motor racing; news and glamour away from the tracks and a round-up of other action from the grid.
John Leach, managing director of Sunset + Vine, said: “Martini World Circuit is the only globally distributed programme which will provide broadcasters and viewers with the very best motor sport action combined with features capturing all the excitement, glamour and entertainment associated with the sport.”
Juan Rovira, global brand director of Martini, said: “We have been working on this exciting concept for 6 months with our agency 23red and we are delighted that TVCorp will be both producing and distributing this unique show on our behalf.”
