SportBusiness.com

IEC DRINK TO STELLA

IEC in Sports have signed up to distribute the Stella Artois Championships for a further four-year period from 2006-09.

IEC has distributed the London ATP-tournament for television since 1997 and has built a worldwide television audience for the grass court event at Queen's Club.

The Swedish television agency is annually distributing 25 ATP tennis events to television stations around the world, including ARAG World Team Cup, Japan Open, Swedish Open, Stockholm Open and Davidoff Swiss Indoors.

Meanwhile, the richest Badminton event on the IBF World Grand Prix series, the China Open, has also renewed its distribution agreement with IEC in Sports.

It covers the next three years of the $250,000 event that showcases all the top ranked players in the sport.

IEC has represented the TV rights to the tournament since 2001 and has distributed IBF World Grand Prix Badminton tournaments since the company's inception in 1994.

It is regularly handling most of the top World Grand Prix events including the Japan Open, Korea Open, Singapore Open, Indonesia Open, Malaysia Open, German Open and Dutch Open.

The company has also distributed the last two editions of the European Badminton Championships and Asian Badminton Championships.