Tennis Canada oversees two of the ten US Open Series tournaments – the WTA’s Rogers’ Cup in Toronto and ATP’s Tennis Masters Canada in Montreal.
G2 and SRO recently completed the first phase of a sales and marketing programme with Tennis Canada which consisted of the strategic analysis of the ticket sales operations for the Rogers Cup.
Stacey Allaster, Tennis Canada’s vice-president and tournament director said: “We are very pleased with the results of our relationship with G2/SRO during the first phase of our relationship. They learned our business quickly and have already brought forward many dramatic concepts to improve our operations.”
