Michael Willmott, co-founder and head futurologist of The Future Foundation will examine the marketing challenges posed by changes in consumer demographics and buying habits, the impact of technology and increased cynicism and 'tuning out' of commercial messages.
Significant changes in consumer habits, and in particular relationships between brands and consumers, pose major challenges for marketers charged with building relationships between brands and consumers who are ever more resistant to and cynical about traditional advertising and marketing approaches.
Willmott has 25 years experience as a researcher, analyst and forecaster. He has consulted clients including Abbey National, Age Concern, British Telecom, Electrolux, the Financial Services Authority, Grosvenor Estates, and McDonald’s and is a regular writer, presenter and media commentator on social, economic, political and technological change and its implications for business, government and society.
Willmott’s observations are at the core of the conference theme, 'A Vision of The Future', and promise to deliver a unique insight to marketers' striving for fresh, imaginative and effective ways of reaching today’s consumers.
He is one of a host of highly respected speakers in a conference line-up which includes top-level representatives from brands including Visa Europe, T-Mobile, Orange and Stella Artois.
The 15th ESA Congress is at the Cavalieri Hilton Hotel, Rome on November 23 and 24. Single tickets cost £580 (Euros 850) for ESA members and £679 (Euros 1,169) for non-members.
If two or more tickets are ordered prices fall to £545 (Euros 795) for members and £645 (Euros 945) for non-members. Prices are exclusive of VAT.
