SportBusiness.com

SOCCER WEBSITE IN AUSTRALASIA DEAL

ESPNsoccernet has awarded the rights to manage its Australia and New Zealand online media advertising and sponsorship sales to Ansearch.

Under the two-year deal starting this month, Ansearch will be the exclusive online advertising representative in Australia and New Zealand.

ESPNsoccernet’s associate director, Robin Ashton, said: “Soccer in Australia and New Zealand is experiencing growth at all levels. The launch of the A-League coupled with Australia’s continuing fight for a World Cup place make this an exciting time for the sport in both countries.”

Ansearch’s CEO, Dean Jones, said: “Soccer is the most popular game in the world, and in Australia, more kids play it than any other footy code.

"Advertising interest is expected from a variety of sectors including finance, travel, automotive, sports manufacturers and fast moving consumer goods brands."