Sports TV is the official provider of in-stadia programming for The Football League in the UK after agreeing a five-year deal.
Screens are positioned in bars and public areas within stadia. The content is club specific, and offers various options for advertisers and sponsors.
The cumulative audience is 12.5 million and set to rise to 18 million by the end of the 2005/06 season.
Sales and marketing director of Sports TV, Sue Pash, says: “Our model is an ideal vehicle for national brands with local outlets.
“The beauty of Sports TV is that the creative can be entirely ‘club specific’. The message can be customised to coincide with regional offers, and is a great way of sampling and testing new products.”
Advertisements run continuously down the side of the screen, a feature designed increase viewing satisfaction for the fans as editorial remains uninterrupted.
