SportBusiness.com

VOLVO RACE SET FOR RECORD AUDIENCE

The Volvo Ocean Race, which starts from Galicia in Spain next month, looks set to achieve record numbers of television viewers.

With distribution agreements for more than 24 countries, it is expected that a cumulative audience in excess of 1.5 billion viewers will tune in.

The weekly coverage of the race will be transmitted by ITV in the UK, TVE in Spain, NOS in Holland, Channel Ten in Australia, TV3 in New Zealand and TVGlobo in Brazil, among others.

Programming made by Sunset + Vine, the UK independent television sports production company, will be seen by viewers in the USA through ABC, ESPN and CNBC and in South Africa on Super Sport.

Gillette World of Sport, the weekly sport highlights programme seen in over 150 countries, will report on the action both on and off the water.

Each of the boats in the race, which starts in Vigo, Galicia, on November 12, will have 10 on-board cameras with direct satellite links back to the race headquarters in Portsmouth, UK.