Haygarth Sports Marketing has been set up by Mike Hall-Taylor, ex-marketing director of Jordan Grand Prix, and Mike Farnan, former Manchester United International MD.
Prior to Manchester United International, Farnan was CEO at AC Parma Italy and also has experience in Formula One, working for both Williams and Jordan F1 teams, and at Sky Sports.
Hall-Taylor previously worked as a marketing manager at Gallaher Group Plc, managing the Benson & Hedges and Silk Cut brands, and worked across a range of sports sponsorships including cricket, golf and F1.
