French mobile operator SFR S.A. has agreed an exclusive rights deal for the 2006 FIFA World Cup.
The mobile telephony rights give SFR the right to offer up to four minutes of video material per match for ‘near-live’ and/or post-match highlight coverage on mobile phones to its subscriber base.
The agreement with FIFA agents Infront Sports & Media is exclusive to France.
It covers all 64 matches of the World Cup and SFR has also acquired full access to archive material from the 2002 FIFA World Cup, in Korea and Japan.
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