SportBusiness.com

SATELLITE LINKS RUSSIA TO REST OF EUROPE

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Satellite services company GlobeCast has signed a deal to deliver Russian-language channel Planeta Sport to audiences in Europe via the Hot Bird satellite.

GlobeCast WorldTV – America’s international direct-to-home satellite television provider – has added RTR-Planeta and Planeta Sport to its channel line-up in the US.

Deilvery of Planeta Sport will be via GlobeCast’s Hot Bird, which links to more than 98 million television homes across Europe, North Africa and the Middle East and 99 per cent of cable operators in the region.

Planeta Sport provides coverage of a range of international sports including the top Russian teams and athletes.