SportBusiness.com

IBF TEAMS UP WITH TSA

The International Badminton Federation (IBF) and Total Sports Asia (TSA) have signed a multi-year exclusive deal for all media rights in Asia-Pacific and Middle East.

All major IBF events starting from 2006 - including the annual World Championship as well as the Thomas/Uber Cup and Sudirman Cup - are part of the deal.

TSA will seek to re-position and re-brand IBF worldwide and will be involved in selling sponsorship around the above events.

"Badminton is the fastest racket sport in the world and has some of the highest ratings during the Olympics. The sport is growing worldwide and is ready for a major upturn,” said Marcus Luer, Group CEO, TSA.