The seminar will ask whether brands can get a return on investment through partnerships of this type, given that the impact they have on sponsorship - and the role that they can play within a sponsorship programme - is not yet clear.
It includes case studies on product placement and a takes a closer look at the Vodafone/Bridget Jones film tie-up as well as an interactive panel discussion to conclude the evening.
Speakers include:
Mark Boyd, head of content, Bartle Bogle Hegarty & Chairman of the British Content Management Association
Edward Sharp, head of film, Performance
Steve Read, managing director, 1st Place Product Placement
Nick Johnson, partner, Osborne Clarke
Tony Robinson, vice-president, International Marketing Partnerships, MTV Networks Europe
David Peters, head of sponsorship, Carat
Tickets to attend the event are £55 for ESA members and £80 for non-members.
It will be held on October 13 at the offices of law firm Osborne Clarke in London, from 5.30pm to 8.30pm.
To find out more contact catherine@communicatesport.com or call 020 7607 5996.
