SportBusiness.com

INDIAN CRICKET SPONSOR UP FOR CHALLENGE

Global sports agency Nimbus Sport has signed Kingfisher as title sponsor of Indian cricket’s Challenger 2005 tournament.

The tournament will be called the Kingfisher Challenger Series for NKP Salve Trophy.

It is the first time that any domestic Indian tournament has secured a global broadcast footprint.

The event will be telecast in USA on Direct TV, in Canada on ATN, in UK & Europe on Zee TV and the Middle East on Ten Sports. In India, it will be shown live and exclusive on Zee Sports.

It will also be streamed live on the internet through willow.tv and near live clips will be broadcast on mobile handsets in India.

The event consists of four one-day matches, all day-night, from October 10 to 13 at Mohali.