The move, dependent on a European Commission ruling that no single broadcaster can bid for more than 50 per cent of the games, would see fans offered subscription packages for as little as £10 a month.
In 2003 Sky paid £1.02billion for an exclusive three-year deal to televise all live Premier League matches.
The UK's Guardian newspaper reports that Simon Duffy, the new cable company's chief executive-in-waiting, said that Sky had underpaid for soccer rights and a fairer auction would generate more cash for clubs and better value for supporters.
