The first session will focus on licensing. This will include an overview of FIFA licensing activities including the 2006 FIFA World Cup, a case study on FIFA Quality Concept for Artificial Turf and an introduction to FIFA’s plans for 2007 and beyond.
The second will include an overview of FIFA's commercial activity, in particular the commercial opportunities and process regarding future rights in new media and television, including the tender process for the World Cup television rights in Asia later this year.
In attendance will be:
Jerome Valcke, director FIFA TV and Marketing
Joelle Macoin, head of licensing
Charles-Henry Contamine, head of new media FIFA communications
Niclas Ericson, head of broadcast & media rights
Soccerex takes place in Dubai from November 13-15.
For more information contact Soccerex on +44 208 566 5100, enquiry@soccerex.com or visit www.soccerex.com
