It will initially power two new services for Chelsea fans: a photo gallery on the club’s website that is updated live during matches, and a service to deliver action photos live to fans’ mobile phones during matches.
It uses EMPICS’ ShootLive technology to deliver photography in less than 60 seconds.
“With ShootLive, new media providers and rights holders can increase revenue from new markets, while controlling their costs,” said Phil O’Brien, chief executive at EMPICS, the photo-licensing arm of the Press Association.
“It also provides a valuable service to newspapers and news agencies, helping them to quickly access a wide variety of great photography during an event, while keeping their workflow as efficient as possible.”
The club will launch both services in October.
