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BURGER KING SERVES UP MLB PROMOTION

Burger King in Germany will be delivering a new MLB promotion in restaurants nationwide, as part of continuing efforts to promote baseball outside the US.

Two million special edition MLB tray-liners will promote the upcoming MLB playoffs and coverage on German broadcaster, Premiere, reports MLB.com

MLB has teamed up with global licensing partner New Era to offer customers the chance to win a trip to this year’s season climax, the World Series.

In addition, the tray-liner has highlights from the 2005 Play Ball! season. Play Ball!, MLB'S official youth development programme, again experienced a record setting year, with more than 100,000 youngsters participating.