SportBusiness.com

MUTUAL SIGNS UP TO WORLD BOWLS

The World Bowls Tour (WBT) has agreed a deal with engage Mutual Assurance for title sponsorship of the International Open next month.

The engage International Open, which opens the professional indoor bowls season, will take place at the Ponds Forge International Sports Centre in Sheffield, UK from October 30 to November 6.

The event will feature the top 16 players in the world, joined by qualifiers from the UK, Australia, South Africa, USA, Canada, Hong Kong, Israel and New Zealand.

It is one of the ranking events featured in a new three-year WBT agreement with UK public broadcaster the BBC, which guarantees live indoor bowls coverage until 2008.