It includes placement of sports properties, goods, apparel and more in TV and motion picture productions.
"The advent of TiVo, content on demand and 1,000 TV channels is eating into the traditional stronghold of TV ad spending," said John Meindl, president of the New York-based Sport Consulting Group.
"Where we once tolerated only three network channels with limited content selectivity, today the well-informed and sophisticated American viewer, drawing from hundreds of networks and channels, can almost single-handedly avoid advertising in its traditional form.
“Product placement is the answer with implied endorsement, low cost, high profile and a less obtrusive far reach.
"Sports saturate our culture and it is the role of sportsbrandedmedia to foster America’s love of sport, through product placement in entertainment properties."
