SportBusiness.com

FIFA LICENSING LESSON AT SOCCEREX

Joelle Macoin, head of licensing at FIFA Marketing & TV, is to host a session at Soccerex.

It will include an overview of FIFA licensing activities including the 2006 FIFA World Cup licensing programme, a case study on the FIFA Quality Concept for Artificial Turf and an introduction to FIFA's plans for 2007 and beyond.

Additionally, Warner Bros, who recently signed an exclusive licensing agreement with UEFA, will attend along with CPLG, licensing partners of the FA and England.

Soccerex is offering a £100 discount to all licensees wishing to attend if they book before October 14, 2005. The convention takes place on November 13-15, 2005, in Dubai.

For more information contact Soccerex on 0208 566 5100.