SportBusiness.com

FOOTBALL LEAGUE LOOKS TO THE FUTURE

A new initiative by The Football League will encourage fans of the future by offering young supporters across England and Wales the chance to watch games for free or at a discount.

The ‘Fans of the Future’ campaign will provide a range of innovative ticketing initiatives for young supporters.

More than half of League clubs have introduced a ‘Kids Go Free’ scheme, offering free entry to children accompanied by a paying adult.

Additionally, other clubs are offering ticket discounts, kid-a-quid matches, family tickets and free tickets for school groups.

The League has provided clubs with a range of marketing materials that it says can be individually tailored to each club.

The launch comes at a time when The League is enjoying its best attendances for more than four decades, with total attendances of 16.4 million in the 2004/05 season being the best recorded crowd figures since 1959/60.