SportBusiness.com

BEER FEST FOR BAYERN BEATERS

An enterprising German brewer has promised the fans of the first team to beat giants Bayern Munich 10,000 litres of free beer.

Bitburger says the first club to topple Bayern in the Bundesliga will win the beer – with the offer rising by 1,000 litres each game they continue unbeaten.

Bayern have so far won all six games this season.
A brand spokesman for Bitburger said: “We want to create a bit of excitement.”