The new division – sportsbrandedmedia – will be dedicated to placing products in TV shows and movies.
Said John Meindl, president of Sport Consulting Group: “The advent of TiVo and PVRs, content on-demand and 1,000 TV channels is eating into the traditional stronghold of TV ad spending.
"Product placement is the answer with implied endorsement, low cost, high profile and a less obtrusive far reach.”
