SportBusiness.com

INFRONT SECURES 2006 WORLD CUP NEW MEDIA DEALS

Univision Communications, the Spanish-language media company serving the US, has signed a new deal for mobile rights to the 2006 FIFA World Cup in Germany.

FIFA’s agent Infront confirmed the company is licensing the Spanish-language internet and mobile telephony rights in the US to all 64 matches in the tournament, as well as archive access to 2002 World Cup content.

Univision, which is already a FIFA World Cup TV rights holder, will exploit the internet rights on the Univision website and mobile telephony rights with one major US mobile operator who is yet to be identified.

The International Sports Events Company is also licensing internet and mobile telephony rights to all 64 matches and archive access to 2002 FIFA World Cup matches for the territories of the Middle East and North Africa.

It also intends to sub-licence its new media rights for all markets covered by the deal.

Internet and mobile telephony rights will enable the transmission of a limited number of video clips of key footage over the internet and via mobile networks to mobile phones, geo-blocked for user access only within each territory.