SportBusiness.com

A1 DEBUT SETS SALES SOARING

The first ever A1 Grand Prix race will be the biggest event in recent years for UK circuit Brands Hatch after ticket sales exceeded that of regular crowd puller, the World Superbike Championship.

The A1 GP stages its debut race at the circuit just outside London, on Sunday.

Interest in the series has now sent sales soaring well in excess of the 60,000 mark – and out-selling its two-wheel rival.

A spokesman for the circuit said: “Response has been fantastic. There is a real demand out there for the event and the first race will have a huge crowd.”