Sky Media, the advertising sales division of BSkyB, represents of the networks wholly-owned channels and a host of others such as MUTV, Discovery and Hallmark.
Tony Sweeney, recently appointed as head of commercial development at ATR, will be responsible for the relationship.
Said Matthew Imi, chief executive at ATR: “Sky Media has a fantastic track record when it comes to working successfully with non-terrestrial channels. It is important that we have the right partner to handle our advertising sales.”
