The campaign will focus on the core values of the race, competition, teamwork, endurance, personal development and adventure.
Fast Track Sailing will be managing the global media exploitation of the race throughout broadcast and print media.
The media strategy includes the production and distribution of 12 documentaries and video news releases on the Race.
TWI, Clipper’s exclusive global production and distribution partners, will be working with Fast Track Sailing’s PR division in a bid to ensure core messages are delivered.
The commercial division of Fast Track is already retained as Clipper Ventures’ exclusive commercial partner to the race until 2012.
Starting on September 18, 2005 from Liverpool, the event sees 10 identical yachts take on the world’s longest circumnavigation race.
