SportBusiness.com

CRICKET HOPES FOR CHINESE APPEAL

The Asian Cricket Council (ACC) has sent a coaching delegation to Beijing in a bid to help fast-track China as a competitive cricket nation.

The ACC’s game development consultants, Cricket Australia and ACC Development Officer Rumesh Ratnayake, lead the delegation that will run a six-day cricket skill and coaching course for 30 coaches from Shanghai and Beijing.

Having been admitted as an Affiliate Member of the International Cricket Council (ICC) in 2004, China – through the Asian Cricket Council (ACC) - hopes to play international one-day cricket in the coming years.

Said Syed Ashraful Huq, chief executive of the ACC: “The long-term objective is for China to participate in future World Cups. The potential benefits and commercial revenues from its presence in the cricket world are enormous.

"As soon as China breaks through, I foresee the total global revenues for cricket increasing by up to 30-40 per cent.”